This was just a random project I decided to make to practice my editing skills. The idea of it came from listening to the audio and designing the advert around it.
When I heard the audio I knew the ink spill would match it's style. Using time remapping I was able to sync the motion of it to the music.
Using a glitch effect was an effective way to transition from the spill to the product.
As this project was for fun, most of it didn't have a product in mind until the final stages. Out of the three shoes, the Metcon stood out the most and I felt the name suited the theme of the edit.
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